Copywriter. Content Strategist. Storyteller.
Narrative strategist and award-winning writer crafting content and experiences for the world’s most recognizable brands.
Copywriting
16% YoY Growth in Event Registrations: Led strategic messaging and thematic development for marquee global events, including SolarWinds Day and the SolarWinds Partner Summit.
12% Faster Content Workflows: Operationalized brand governance and AI-assisted editorial standards to reduce review cycles for cross-functional teams.
75% Average Scroll Depth: Optimized the narrative flow of long-form thought leadership, ensuring high engagement for complex cybersecurity and AI topics.
Content Strategy
11% Lift in Trial-to-Paid Conversion: Developed end-to-end nurture strategies and PLG messaging architectures.
12% Boost in Organic Search Traffic: Devised and executed SEO-driven content campaigns using tools like BrightEdge and Clearscope.
10% Lead-Gen Conversion Rate: Engineered a "content-to-conversion" pipeline by building gated whitepaper paths from high-authority blog content.
Storytelling
Global Brand Facilitation: Designed and delivered bespoke storytelling workshops for Phorest, Gong, and Irish Distillers to unite teams and sharpen corporate communication.
Tailored Narratives: Crafted and performed unique, live stories structured around core corporate themes for global events at HubSpot, Lonely Planet, DEPT, and Eden One.
10,000+ Attendees Engaged: Organized and hosted large-scale live storytelling events for audiences of 100–300+, managing end-to-end production and speaker curation (Seanchoiche; Grapevvine).